Three friends set out on a mission to create something unique and new.


Deepa Lakhani studied at the prestigious Central Saint Martins College of Art & Design. She hand- embroidered pieces for Alexander McQueen & Fendi. This further nurtured her design sensibility. She is the co-founder of her eponymous label, Deepa Gurnani.


Marco Mencagli studied Business Administration at the University of Siena, Italy. Being born in a family of Jewelers, he grasped the technicalities and the important aspects of running a family business at a very young age. He founded his brand Marmen in 2009. Swarovski commissioned him to design a few collections for them.


Jay Lakhani studied at the Fashion Institute of Technology and has been certified by GIA (Gemological Institute of America). He was mentored by the head designers of Bvlgari & Tiffany’s. He is the co-founder of Deepa Gurnani.


DEEFINE is a culmination of three diverse minds from three diverse cultures: Deepa – India, Marco – Italy and Jay – USA. The launch comes in at a time when “diversity” is amplified. DEEFINE unites diversity and compels us to take a fresh look at the current scenario. It brings hope & it believes that unity is the need of the hour. The collection draws its inspiration from the rich cultural heritage & backgrounds of the designers. The traditional symbols of spirituality have been transformed into modern, every-day pieces, that are hand-made in Italy.


DEEFINE is a conscientious company that is committed to sustainability. We use the finest materials that are absolutely conflict free and are in compliance with the United Nations resolution number 1173, 1176, 1306, 1342. We are proud to say that we support local Artisans, in Italy, through our work. All our processes are sustainable and eco-friendly. This ensures the well being of our planet for future generations.

301 Moved Permanently

301 Moved Permanently